Seems like everyone is on Facebook these days; love it or hate it, it does have its benefits. I find it useful for keeping up with friends, and I especially enjoy reconnecting with past friends I've lost touch with over the years. I caught up with one childhood friend, Lauren Janis, while she was in the midst of starting up a business called Big Daddy Biscuits, a line of homemade, organic dog treats. She already had a fantastic logo on her hands, but needed all the collateral that the logo would be used on: business cards, marketing material, labels, signs, etc. Of course being a start-up, there wasn't much of a budget for these things. I didn't see this as an obstacle, though, and we started collaborating together, and came up with some pretty great solutions. Her logo was already black and white (just like her dog and company namesake, Big Daddy) so we ran with that to cut down on color printing, which can be costly. This also made it easier for her to print certain things on her own printer as well, another huge cost saver. As a result, Big Daddy has come together as a brand, and her business is really taking off (for more info visit www.bigdaddybiscuits.com). I've enjoyed being a part of it and appreciate the opportunity she gave me to get creative with a very low budget. Her biscuits will appear on the August 1st episode of "Army Wives" on Lifetime, which I've never seen, but will be tuning in to catch a glimpse of Big Daddy Biscuits!
3 Comments
![]() Last post I wrote about how to find your creativity when it goes missing… then, I ended up losing mine! All the things I had talked about are things I do on a normal basis, and they didn’t seem to be helping. So, I went back to basics, thanks to my 7 year old daughter. She was home from school for a couple of days not feeling well. We were running out of things to do, and decided to make a quick run to the dollar store where we spotted some Crayola watercolors and a pad of white paper. We both agreed it was a great find, and went home and proceeded to paint pictures outside on the porch; it was a beautiful day. I draw all the time with my kids, but it’s really been a while since I’ve drawn or painted something simply because I feel like it. Sheet after sheet I painted, some paintings were pretty awful, some not so bad, but none great works of art (evidence shown!). Still, I haven’t had that much fun painting since I can’t remember when. And when we were through, we had rows of watercolors spread out along the porch, drying in the sun. It was such a feeling of accomplishment, as well as a reminder that you don’t need to spend a lot of money to have a fun and fulfilling afternoon. And, though your creativity may decide to take a hike every so often, it’s not gone forever. You just have to keep digging! |
AuthorHalley George Archives
January 2011
Categories
All
|